Paid Search SEM Superstar Wanted!

Sydney, Australia


Job Title Paid Search Specialist
Level Permanent Full Time
Department Marketing
Reports To Campaign Acquisition Manager
Direct Reports No
Location Level 5, 724 George St, Haymarket 
Date September 2019


Position Summary
We are looking for someone who lives and breathes paid search. Someone disses Google? Not on your watch. 
We want someone who knows how to push the platform beyond its current limits, has worked with scripts and offline tracking software and wants to see is aware of scripts and offline tracking.
This role plays an integral part of the business in driving high quality website traffic, leads and online sales. You will be the primary owner of the Paid Search strategy.


Submit Your CV Now


Key Accountabilities
Area Tasks
Campaign Management
  • Setup manage and optimise campaigns across Microsoft Bing and Google.
  • Analyse Analytics to identify new areas of opportunity and utilise conversion rate tactics (AB testing through the platform or partnering with our UX Designer) to grow paid search into the most profitable medium we work with.
  • Effective Ad Copy writing skills focused on direct response.
  • Investigate scripts and technology we can use to find competitive advantages, better tracking and attribution or to speed up/automate repetitive tasks.
  • Work with media reps and management to test new Alpha and Beta tests
  • Ensure new medias are tracking correctly e.g. Salesforce integration, Google Tag Manager, Google Analytics
  • Daily reporting on cost metrics (automation in progress).
  • Monthly reports on spend.
  • Monthly reports on successes, learnings and opportunities.
Company Strategic Projects
  • Engage in relevant company wide strategic projects.
  • Marketing Automation and Adtech relevant to your role or the wider team e.g. could we use machine learning to build a bid tracking system or a crawler to constantly check competitors and adjust bids accordingly.
  • Work with Campaign Team to ensure a match between offsite and onsite tracking.
  • Work with UX Designer to build more personalised experiences.


Submit Your CV Now


Your Experience and Capability
  • Previous experience in hands on SEM/Paid Search, with GA and Paid Search certifications.
  • Analytical Thinker: This role has a large focus on finding problems and solving them, in addition to building and testing strategies and Betas.
  • Organised and Methodical: You will be setting up and streamlining a set of processes with ambiguity in decision making.
  • Self motivated: Best practices change. New technology is released every day. You need to be able to stay on the pulse of all things relating to your role and the wider business.
  • Ability to collaborate: We work together as a team. If you need headlines and can’t think of any, we can help.
  • Hungry to create change and push performance above and beyond current performance.
  • Bonus points if you have worked for an insurer, comparator or agency.


About the Company
Alternative Media is the parent company of a number of different websites, all aimed at making it easier and faster for consumers to sign up to the most appropriate product and save on their household bills. These bills include private health insurance, life insurance, mortgages, energy bills and even hearing aids. We have over 200 employees across Melbourne, Sydney and offshore and everything we do is to help more customers switch and save.
The only thing you probably need to know about the acquisition marketing team is that most of us are food obsessed, we test what we want and we have the budget to play around with.

Want to know more about the role and read through the full JD? Submit Your Resume and Matt will get back to you.

Why Alternative Media?

  • We are a rapidly growing fintech helping Australians save money
  • 12 million site visits every year
  • Budgets aren’t real -> hit CPL -> spend more

“Joining Alternative Media as a recent graduate fast-tracked my marketing career.
I went from content-writing, to having full autonomy over my own social marketing strategy within weeks. It’s a place where you’re given you the resources and support you need to test until you succeed. Here I’m running multiple campaigns simultaneously and successfully, at any other workplace I’d still be plugging away at writing articles.”

Lachlan Mackenzie
/ Social Media Marketing (Joined in August 2017)

Why Alternative Media?

  • We are a rapidly growing fintech helping Australians save money
  • 8 million site visits every year
  • 60 million dollars in annual sales
  • Opportunities to work with a range of teams and overseas.